Recently, the online advertising industry, commonly referred to as content marketing, has been characterized by a constant evolution in terms of strategy and practice. As a direct result of these changes which include the proliferation of social media marketing, content marketing has become a powerful and fundamental advertising tool that has a profound positive influence on brand awareness promotions, lead generation, and conversion rates. As a product or service promotion strategy, however, content marketers can reap the benefits of their hard work only after effectively employing the following three professional media advertising tips for content marketers.
3 Media advertising tips for content marketers
1. Create a captivating first sentence
The first sentence of any blog post provides your readers with a general idea of what the post will be about and further possesses the power to either break or make a content marketer’s success rate. Therefore, it is vital that one engages in the continuous action of testing their content’s tone, information, and the length of their first sentence in order to ascertain the one that is most effective.
As a critical content marketing tip, it is worth noting that short first sentences that consist of approximately five to seven words tend to attain the finest lead generations as well as conversion rates. It is noted that successful advertorial content tends to have captivating first sentences that are written in the form of subject-related or thought-provoking questions, quotes, statistics, or fascinating short story. As such, these contents get a 21.2 percent engagement rate as compared to 15.8 percent received from those that have 10 or more words in the content’s first sentence.
2. Effectively capture your audience
Effectively capturing your audience’s attention requires more than having a great topic, perfect grammar and spelling, and a great mastery in article writing. The following 4 tips for writing good and high-quality content will ensure that you produce content information that will capture, and keep, the attention of your readers.
Write short engaging sentences- To check whether a sentence is too long, it is best to read it out loud. If you run out of breath midway, it is definitely too long.
Avoid jargon- It is best to sound sensible rather than overly smart. Always use layman terms rather than jargon words because they only sour your audience’s reading experience.
3. Avoid excessive images
Although the inclusion of images within content marketing is useful, the practice of including vast numbers of visuals tends to intensify the risk of causing the content’s information to be classified as spam by one’s audience. Therefore, if the inclusion of images within the content is unavoidable, the best media advertising tips for content marketers, in this case, is the selection and insertion of only a few, well-placed and sensibly balanced images. Moreover, these images ought to come as a second priority to the information conveyed in the content.