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Archive of posts published in the tag: Content

Gaining More Traffic on Your Business

For some people, they opted to avoid the day job in a company because for them being tied to a schedule and working under a boss is not for them. And perhaps you’re like that as well; you had enough with the pressure and the workload, so you quit and started an online business. But after some time, you realized that your business is not doing that well, and you start asking yourself on why your business is not getting the attention that it deserves. In this article, we’re going to show you some ways on how to gain more traffic on your business so make sure to read more to know what we’re talking about.

Hiring Influencers

Although hiring an influencer can be quite expensive, it’s a great way to market your business to customers. Most influencers will promote your products in their content, be it in a video or maybe a picture, depending on the negotiation that both of you agreed to. The benefit of hiring an influencer marketing agency is that it is more focused regarding categories and area rather than hiring SEO services. For example, a beauty/fashion influencer might be able to promote your clothing line rather than an SEO service.

Surveys

The customer is the king, and no matter how glamorous your business is, if no one buys it then it’s no use. A tip from us is to spread surveys to your customers, asking what you can improve or fix in your business, and also asking if they’re satisfied with the service your company has provided.

SEO Services

SEO professionalIf hiring an influencer is too expensive for you, you might want to opt for SEO services instead. The main function of the service is to make sure that your business appears in the first or second page of a search engine. And a benefit of using SEO services is that it reaches out to every kind of customer and on a global scale, which might fit your business if you’re able to ship worldwide. Make sure to look for a trusted SEO agency though.

Research

Don’t want to hire an influencer or rely on SEO services? Then it’s time to do more research on your business. Step back and make sure to ask questions for your business, is it being marketed properly? Are customers liking how your business is being promoted? By asking these questions, you’ll know what’s wrong in your business, and you can fix it right away.…

3 Vital Media Advertising Tips For Content Marketers

weep34g43t43g45g45Recently, the online advertising industry, commonly referred to as content marketing, has been characterized by a constant evolution in terms of strategy and practice. As a direct result of these changes which include the proliferation of social media marketing, content marketing has become a powerful and fundamental advertising tool that has a profound positive influence on brand awareness promotions, lead generation, and conversion rates. As a product or service promotion strategy, however, content marketers can reap the benefits of their hard work only after effectively employing the following three professional media advertising tips for content marketers.

 

3 Media advertising tips for content marketers

1. Create a captivating first sentence

The first sentence of any blog post provides your readers with a general idea of what the post will be about and further possesses the power to either break or make a content marketer’s success rate. Therefore, it is vital that one engages in the continuous action of testing their content’s tone, information, and the length of their first sentence in order to ascertain the one that is most effective.

3ff344f4rthy43t43tg42t4As a critical content marketing tip, it is worth noting that short first sentences that consist of approximately five to seven words tend to attain the finest lead generations as well as conversion rates. It is noted that successful advertorial content tends to have captivating first sentences that are written in the form of subject-related or thought-provoking questions, quotes, statistics, or fascinating short story. As such, these contents get a 21.2 percent engagement rate as compared to 15.8 percent received from those that have 10 or more words in the content’s first sentence.

 

2. Effectively capture your audience

Effectively capturing your audience’s attention requires more than having a great topic, perfect grammar and spelling, and a great mastery in article writing. The following 4 tips for writing good and high-quality content will ensure that you produce content information that will capture, and keep, the attention of your readers.

Write short engaging sentences- To check whether a sentence is too long, it is best to read it out loud. If you run out of breath midway, it is definitely too long.

Avoid jargon- It is best to sound sensible rather than overly smart. Always use layman terms rather than jargon words because they only sour your audience’s reading experience.

Use pop culture references- These references will make you seem more “likable” because the audience will be under the impression that you are relatable.

 

3. Avoid excessive images

Although the inclusion of images within content marketing is useful, the practice of including vast numbers of visuals tends to intensify the risk of causing the content’s information to be classified as spam by one’s audience. Therefore, if the inclusion of images within the content is unavoidable, the best media advertising tips for content marketers, in this case, is the selection and insertion of only a few, well-placed and sensibly balanced images. Moreover, these images ought to come as a second priority to the information conveyed in the content.…