Most search engines are inclined to provide search results based on the geographical location of the user. Many businesses are smart enough to utilize this tactic to ensure they get targeted customers. Therefore, if you are running a business, it is advisable to utilize local SEO. There are different you need to do to ensure you achieve success.
Google My Business
It only takes a few minutes to create Google My Business profile. You need to do it to ensure adequate visibility in the local search results. By setting up the profile, you give your address to Google. You are then required to verify the ownership of the address. After doing this, your business will be added to the Google map. Thus, users in your area are likely to find you. If your business has multiple offices or branches in different locations, you need to add them to your profile too.
You need to ensure the descriptions of your services and products reflect what you are looking for. Fortunately, there are many keyword research tools that can help you find the right keywords to target with your content. These help you find the popular search phrases for different businesses. Also, you can get data on how difficult it is to rank the keywords.
Localize the Content
You need to ensure your website contains information about your services and products plus the location. For instance, you can add the location information on the title tag, meta description, and headings. Also, if it is necessary, you can add the location in the URL. In an area where there is minimal competition, it is advisable to add the name of the state in certain areas of your website.
It is advisable to submit your website to the local directories. In this way, you can improve your position in the SERPs. However, you must ensure you only use high-quality directories. Other than getting a boost in the rankings, you can get visibility.
As you know, positive reviews from past customers can help boost your business’s visibility. It also increases the potential that other customers will visit your business. It is advisable to encourage customers to leave positive reviews. Other than being a ranking signal, your potential customers will get an opportunity to learn more from you. Also, you can embed reviews into your content. In this way, your potential customers can have an idea of what to expect from your business.