On-page SEO helps boost traffic by improving the rank of a page in organic search results. But what are the important aspects that make a web page stand out in the search rankings? Read on to learn more about it and what changes you can make to your website to attract more traffic from the search engines.
On-page SEO: structure of a perfectly optimized page
Keyword-rich page titles
An optimized website would have pages and posts with their own unique title, carrying the main keyword(s) for that specific page. For example, in a blog post about a new pasta recipe, it’s important to include ‘Pasta Recipe’ within your post title.
Better URL structure
URLs that are shorter in length and also include the targeted keyword perform better. For example, site.com/keyword will be ranked above site.com/117/folder/collection/keyword, considering other factors are taken care of too.
Perfect body tags
Highly optimized web pages have content broken into several smaller paragraphs and sections to improve readability. This is where body tags (H1, H2, H3, etc.) come handy. These are used by search engine crawlers to rank important content, so body tags need to be keyword rich.
Relevant meta descriptions and meta tags
Meta descriptions are used as holders for the relevant keywords associated with the content. These are utilized for filtering the search results before listing the results. Also, using this same set of keywords as meta tags is another rank boosting factor.
For example, if we are using the ‘Pasta Recipe’ example, then “This easy pasta recipe is one of the most healthy, sumptuous, pasta ever made.” could be a good meta description for the page, as it’s relatively short and still contains a number of relevant keywords. Meta tags would be ‘pasta’, ‘healthy’, ‘sumptuous’, ‘easy’.
Crucial factors for on-page SEO
It’s important to take care of keyword density for the right kind of on-page SEO: structure of a perfectly optimized page. KW density should lie between 2% and 5%. Avoid excessively repeating and overusing keywords as this could lead to your site getting banned or sandboxed from search engines.
Image and multimedia SEO
Uploaded images also have titles, Alt Text, and description fields, which means these can be treated just like the page titles. Include relevant keywords to help people land to your site; especially they are on Google Images searching for something related to your content on that page. The same goes with the shared audio / video files on the web page.
Internal links don’t just make it easier for your site visitors to navigate your site, but also
1. ensures that your web pages are getting crawled properly, helping the search engines to find and go through all of your site’s pages.
2. boosts relevancy of a web page to the relevant phrases and keywords and phrases
3. improves the web pages’ Google PageRank.
The techniques shared above are like an introduction to On-page SEO: Structure of an absolutely optimized page. These will certainly help get your entire website crawled by the robots or spiders and boost the value of all the internal pages, which is crucial to rank higher in search rankings.